NIU hugely relied on the traditional method of tapping prospective students during admission season. The digital mandate came to RMS with a clear outline of overhauling the admission cycle and making NIU’s firm footprints in the digital landscape ensuring wider outreach for the brand. A long conversion cycle with no tracking in place led to a high number of exhausted applicants that never reached the end of submission and ended up being untraceable. The previously targeted audience was comparatively poor and was required to be improved for better results. Hence, an overall marketing and sales process was required to be introduced for lead generation and lead tracking. 

RMS created an ecosystem that tracked end to end mapping of each lead to the completion in the form of registration. . By introducing and dividing the life cycle of the leads being generated, we segregated the website visitors into three parts for better follow-up and query resolution. By shortening the conversion funnel, we reduced the exhaustion rate, thus improving the admission rates. A behavior and action based approach was undertaken to reach prospective customers through SMS and emails, thus, leading to better conversion rates. Creating a potent attribution led to agile based data insights that led to better affiliate associations marked by precise KRA’s.