STRATEGY

Digital Strategy

1.

We begin by looking inside, then looking around and finally, looking ahead. For us, digital strategy means first recognising internal and external digitalisation requirements and issues and then advising on the solutions for a smoother technology based transformation and development of your organisation. Setting final customer experience as our benchmark, we make sure you grow through what is technologically feasible for you, while providing better services to your customers. Our logic based approach and systematic reasoning forms the strength of our services.

2.

eCommerce Strategy

We help you specify the stepping stones to reach desired goals. Under eCommerce strategy, we help you understand the things that are diverting you from reaching your long term goals and the things you need to do. This is done after a deep research on your internal functions, team performance and existing technology and strategies. eCommerce Strategization service is provided to improve an existing plan or create a new one all together in order to reach a specified goal. Although this would not include day-to-day implementation of tasks, it is an important part of your overall growth strategy. Hence, we help you make key decisions and principles, while keeping in mind your business’s ambitions.

3.

Research

Our Marketing research team is formed with highly experienced individuals. We advise you about potential customers and correct targeting for a better and less expensive marketing strategizing. Reaching a better targeted audience helps reduce marketing costs, while providing better results in sales. The basic research would involve a study of customers in the market, and the later research would include a competitor analysis and a SWOT analysis for your industry and business in terms of marketing. Hence, providing you with best data that will guide you execute your marketing operations for profitable growth.

4.

Competitor Audit & Analysis

Once you know where your competitors are present, and how they reach the people who want the product you sell, it becomes extensively easy for you to do business. A surely of demand when coupled with a good value product, promises sales. Beginning with a list of all competitors, we sum them down to the “best in breed”, thus providing you with a benchmark to position your brand. With our knowledge of the market, we further compare the best in breed and the best in market with the existing position of your brand in the market. We step into their shoes, to tell you what’s best!

5.

Digital Media Audit & Monitoring

We guide you to initiate change for quicker development of your business. Our specialisation is advising required changes to overcome existing challenges after you decide to go digital. Whether reviving your online reputation by locating weaknesses or helping start a digitalization plan, we can guide you through both. After analyzing what would work best for your business, including essential platforms where you should be present, the type of content you should post, and recognizing your targeted market, we also help monitor your performance and change or tweak your online presence with time and market requirements.