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3 TIMES REDUCTION IN COST PER ACQUISITION

With an expertise in social media marketing, we have delivered more than promised profits to many of our clients. By improving market targeting and content quality, we aim to reduce your investment and increase your reach.

Our services help you reach a more relevant audience, thus reducing the Cost Per Sale, the Return On Advertising Spend, and Cost Per Click, overall reducing your investment costs.

Amydus, which is a plus size clothing brand with its manufacturing and distribution in India, has been a part of our family for many months now. Exceeding our targets, we intend to deliver the best results and get better each day so you can trust us without stress.

PROBLEM STATEMENT

The brand came with an undefined audience and high return on investment and cost per sale. The targeting was recognised to be incorrect as per the product sold. We worked upon redefining and targeting a better audience in the market by test posting different creatives before finalising an ad style. Five ad sets were tested at a time. Ad creatives and communication was improved for better results.

GOALS:

  • To increase brand awareness among plus size targeted audience

  • To increase visitors on amydus.com

  • To make customers aware of new arrivals

  • To churn out unique customer life cycle and carry forward behavioural segmentation and dissemination of brand message through marketing automation

  • Delve into deep analysis of metrics and data to earmark high performing audiences and new potential audiences and expanding brand reach

RESULTS:

  • Reduced cost per acquisition by 3 times

  • Betterment in execution and change in targeting also resulted in an increase of the Return On Advertising Spend by 30%.

MEDIUMS EMPLOYED:

Social media marketing-Facebook and Instagram

Influencer Marketing

PPC advertisement

Marketing automation

Email marketing

SMS marketing

Content marketing

Video Marketing

DELIVERY & EXECUTION

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