30K+ HIGH
CONVERTING LEADS
With efficient online and offline marketing skills, we work to increase the number of people interested in your brand. Not just filling forms, but also showing presence. We work with emotional targeting in order to bond and leave an impression. We do this after a detailed analysis of your product and customer behavior. We execute several researches and finalize audience targeting and marketing platforms after experimenting within the best options, therefore, providing with the best possible output.
AECC Global is a study abroad consultant with central offices located in Australia, Canada, Ireland, New Zealand, United Kingdom and the USA. With a global footprint, and operations in 12 countries and 33 cities, they provide expert guidance and counseling on international education.
PROBLEM STATEMENT
The main aim of AECC Global was to create interest among prospective students about study abroad destination choices and assist them in finalising the admissions in the universities of their choice. They required an increase in the number of visitors in their admission tour events.
Since the market was cluttered with a humongous amount of local players, AECC gave Rock my sales the mandate of creating an outreach program that helps generate real time leads through PPC campaigns along with nurturing them to visit their events. Rock my sales ran digital media marketing PPC campaigns for a social media presence on Facebook and Instagram. Social media campaigns for brand awareness among the target audience were run. All efforts, thus resulting in creation of relevant followers onto the social media page.
GOALS:
-
To increase brand awareness to beat local competitors.
-
To increase visitors on the company’s website.
-
Delve into deep analysis of metrics and data to earmark high performing audiences and new potential audiences by concentrating and targeting competitor’s market.
-
To increase social media following and presence.
-
To target prospective students for a very relevant follower base.
-
Lead generation via social media PPC campaigns.
RESULTS:
-
Creation of 30k+ high converting leads only over a period of one year.
-
Offline event sign-ups increased and the number of people attending the admissions’ event also improved.
-
Cost per lead was reduced by 30%, despite the high competition in the particular niche and short-term recurring events. Overall admissions’ process was accelerated with better marketing results.
-
Systematic funnels were created and the audience was established and differentiated on the basis of new audience, remarketing audience and lookalike audience.
MEDIUMS EMPLOYED:
Social media marketing-Facebook and Instagram
Influencer Marketing
PPC advertisement
Marketing automation
Email marketing
SMS marketing
Content marketing
Video Marketing
DELIVERY & EXECUTION
